Watch Third Floor on Mandarin News on Channel M featuring an in-depth interview with both designers and a peek into hot items for Summer. Interview in English with subtitles. Air times: May 12 6pm, May 13 11pm and May 18 9am.
Third Floor is delighted to announce that they have been chosen as top BC designer for the first Telus Ski and Snowboard Fashion Exposed Designer Search and EXPOSE contest. Chosen as finalists by a panel of leading industry experts and voted best by popular vote, Third Floor will join 18 leading lifestyle brands, including Burton, Helly Hansen, Roxy, Quiksilver, Bonfire, 686, DC, Peak Performance, Rossignol, Oakley, Lifetime Collective, Sessions, TNA, and Zimtstern, at Fashion Exposed, a tightly choreographed sensory assault that provides the ultimate ground-truthing of next year’s lines. Before a fashion-forward crowd, including journalists, industry buyers and a national television audience, the heat turns up as the spotlight shines down on the newest in action sport and urban chic clothing.
Tickets can be purchased in advance for $15 at www.whistler2007.com/2007/estore or at the Whistler Activity Centre (next to the TELUS Whistler Conference Centre.
Third Floor is pleased to announce its selection as a finalist for the first annual Telus World Ski & Snowboard Festival Designer Search & Expose contest presented by Schick Xtreme 3. This high-octane runway performance translates the cuspiest cultural apparel into a showcase of signature moves. Joining 18 leading brands in urban-street and lifestyle wear will be a West Coast wildcard entry – the BC winner of the Designer Search and Expose contest. If chosen, this is a fantastic opportunity for Third Floor to present their design to a world stage
Please vote online at: www.whistler2007.com/2007/fashion/vote.php. Online voting ends March 26, 2007 at 5pm. Don’t forget to tell your friends!
 |
A Niche of Their Own excerpt- complete article pages 34-36, Style Magazine, March 2005 Third Floor Design: Blurring the Lines Vancouver’s Third Floor Design has successfully elevated underwear from an afterthought to a main ingredient in the total fashion experience. Choosing soft, luxurious fabrics in forward prints and colors, Third Floor has blurred the line between outerwear and innerwear. Their unique creations blend whimsy with complete comfort in a fun and sexy way. “Our idea was to bring lingerie to the forefront,” explains [designer and] sales and marketing manager, Tiffany Ho, who started Third Floor in 2003 with designer and production manager Brenda Li. The name was chosen, says Ho, because lingerie in many stores is located on the third floor. plus, three is a very lucky number. “We wanted every woman to feel beautiful from the inside out,” Ho says, “because what you wear under your clothes is as much an expression of yourself as are the clothes you wear on the outside. “The lines between commodities have drastically blurred within the last several years,” she continues. “For example, we’ve seen denim jackets over cocktail dresses, mini-dresses over denim. That’s the great thing about fashion: the combinations are endless, and anything goes.” Both Ho and Li have the same attitude toward their selection: they won’t include anything in the line that they themselves wouldn’t love to wear. Add to this their different tastes, which include a wide selection of styles, and success seems inevitable. The two designers are a perfect match. Li is a clothing textile graduate from the University of British Columbia (UBC) who worked as a buyer with a national clothing distributor and then went to Parsons School of Design in New York. She’s nuts about textiles, historical costume and design. Ho, on the other hand, studied botany at UBC, traveled the world and was thus exposed to unique clothing and jewelry. Out of a growing interest in fashion, she decided to move back to Vancouver as a buyer for a major North American junior retailer. Today, comfortably nestled between lingerie and outerwear, the pair work with traditional lingerie fabrics such as French lace and less conventional fabrics like burnout prints. The line offers vibrant colors like chartreuse and dusty pink, driven by delicate floral prints and accents of satin, matte jersey, French lace, velour and soft-touch lyocell. Third Floor prices start at $35 and top out at $100. “The hand of the fabric determines if we will choose it,” says Ho. “We could absolutely love the look of a fabric, but if it feels slightly rough, we put it right back. We won’t sacrifice comfort.” Trim is also a huge part of what goes into their designs. “We look for trim that feels good against the skin and retains its integrity,” Ho explains. “Great trim in combination with wonderful workmanship makes all the difference.” Next season watch for belt detail, beading, sequins and more rhinestones. To make the idea work, Third Floor is also meticulous about its operation. From conception to construction, it’s all based in Vancouver. “We produce our collections locally to our demanding quality specifications in order to guarantee satisfaction to our customers, “Ho says. |
Third Floor showcases the new Spring line just in time for Valentine’s day. Fashion show segment to be aired February 14, 2006, 5pm, 7pm, 11pm & 1am and February 15, 2006, 7am and 12pm.
Third Floor is pleased to announce its Heritage Collection. Marked by its commitment to luxury, color, and unfettered comfort, this collection is understated elegance at its best. New Styles, more matured and richer color selections, and fresh textures offer the perfect balance of bold vibrancy and classic elegance for every woman. Heritage hits store July 2007. Wholesale/Media inquires, please login for further details.
 |
Fashion Shops excerpt - complete article pages xxx-xxx, Fashion, February 2007 …where you’ll find Vancouver’s Third Floor Design lingerie. Lace is hot from this label, in both ties and trims, for spring. Candy colours and garden florals are gorgeous, especially in a split-side boxer that opens to the waist under a crisp white short robe in soft-cotton batiste. |